Paradigm Shifter

0TimBaird • 1st Jan 2012 • Business

I was just reading Richard Bransons ‘Screw Business as Usual’ and came accross this quote at the start of Chapter 3.

For those who think business exists to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for  some higher, nobler purpose than that.

Ray Anderson, founder of Interface inc.

This gave me a real ‘Ah Ha’ moment , I’m definitely going to have to do some more thinking on this.